Who knows if Steve Jobs knew that the first bags and cases for carrying the legendary Apple Macintosh Plus, the first compact PC in history, were launched in Italy by Tucano, an iconic Made in Italy brand that has become one of the most recognised and appreciated names in the Italian and international scene of technological accessories and bags for electronic devices.
Over the years, Tucano has established itself as a brand that stands out for its distinctive style, innovative approach, and commitment to sustainability. It perfectly embodies the creative spirit of Italy, combining design, functionality, and innovation in products designed to accompany the digital lives of professionals, students, and travellers every day.
A journey spanning 40 years
In 1985, entrepreneur and designer Franco Luini, born in 1950, founded Tucano in Milan. His brilliant idea? To create cases with meticulous attention to detail for transporting the Apple Macintosh Plus. He named his company Tucano, after a funny bird with a large orange beak that he had seen in an aviary in Brazil.
The personal computer and laptop market was still in its infancy, but Luini sensed the need for solutions to protect and transport these devices. In the 1990s, Tucano created the first complete range of technical bags for laptops. In the 2000s, mousepads arrived: colourful and fun, they made the company known to everyone.
An offer that anticipates needs
Whether it’s laptop bags, tablet cases, urban backpacks or smart mobility accessories, Tucano has been able to anticipate the needs of students, professionals, travellers and creative types over the years. Each collection is inspired by listening to new trends and collaborating with designers such as Alessandro Mendini and Leò, who enhance the brand’s distinctive character. Tucano products are recognised for their unmistakable Made in Italy style, as well as for their versatility and robustness, which make them reliable companions in everyday life.
Innovation and sustainability
One of Tucano’s strengths is its constant focus on innovation and design: not just ‘protective’ bags, but items that become part of your personal style, with carefully chosen colours, textures and details.
In recent years, Tucano has invested heavily in research and development, introducing recycled materials and production processes with low environmental impact. The eco-friendly lines are a concrete response to the needs of a public that is increasingly attentive to sustainability issues. From fabrics made from recycled PET bottles to minimal packaging, Tucano shows that it is possible to innovate while respecting the planet, without compromising on quality and design. In fact, Tucano’s eco-sustainable lines reveal how green Made in Italy design can be modern and appealing.
Practicality and humour
What makes Tucano products particularly popular is their ability to offer functional solutions without ever losing sight of the humour and lightheartedness typical of Italian style. The collections are often enriched with bright colours, original patterns, and details that appeal to the younger generation. Attention to comfort is also a priority: ergonomic shoulder straps, smart pockets, and device protection systems are standard features in Tucano products.
The world of Tucano
Today, Tucano is a leading manufacturer of bags for carrying and protecting digital devices. It is present in over 60 countries and sells around 5 million products annually across the tech, travel, education, and lifestyle sectors.
Its global presence is the result of a strategy that has successfully integrated its Italian roots with a cosmopolitan vision. The brand has received numerous awards, both for its product design and its commitment to sustainability, confirming the soundness of the company’s choices.
Congratulations to those who create and bring Made in Italy design to the world!
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