The Bolton Group is one of the most successful examples of Italian entrepreneurship in the post-World War II period. Founded as a family business, it is now a multinational company with iconic brands that can be found in the homes of millions of consumers worldwide. Its history is one of vision, innovation, and a strong focus on quality.
In the beginning there was canned tuna
The Bolton Group was founded in Milan in 1949 as Esportex. The company was founded by Joseph Nissim, an entrepreneur of Greek origin, who seized the opportunities offered by Italy in the midst of reconstruction. It was an import-export business that distributed products from foreign companies and brands in Italy, including US companies Procter & Gamble and Kimberly-Clark. The shift towards production took place in the 1960s with the acquisition of ICIS S.a.r.l., a company that produced canned meat under the Manzotin brand. In 1965, the group diversified its production with the launch of Rio Mare canned tuna, which would become one of the leading brands of canned tuna in Italy and Europe. Thanks to clear positioning and innovative communication, Rio Mare stood out for its quality, taste, and reliability. It was the first step in a long history of success, focused on quality and innovation.
Growth and diversification
Over the years, the company evolved and, in 1978, the Bolton Group was founded, completing its transformation into a multinational corporation. From food products, the company expanded into home and personal care, as well as adhesives. Today, Bolton has a portfolio of over 60 brands, including Simmenthal, Palmera, Smac, WCNet, Omino Bianco, Deox, Borotalco, Neutro Roberts, Omia, Collistar, Somatoline, UHU, and Bostik. This diversification allows the Group to tackle the challenges of the global market with enthusiasm, responding to the needs of millions of consumers and bringing the quality of Made in Italy to over 150 countries.
Towards sustainable growth
Bolton’s success is based not only on its ability to expand, but also on its commitment to responsible innovation. In recent years, Bolton has strengthened its commitment to environmental and social sustainability. From responsible fishing to reducing the environmental impact of packaging and protecting people throughout the supply chain, the group has integrated sustainability into its strategy, reflecting a growing awareness of social and environmental responsibility issues.
At the same time, innovation continues to be a key driver: new products, improved formulas, and communication that is increasingly attentive to the needs of modern consumers.
Present and future
Today, the Bolton Group is an international leader in the food, home care, and personal care sectors. It operates in over 150 countries with 55 offices, approximately 11,000 employees, 16 production sites, 10 research laboratories, and 13 fishing vessels. Its turnover in 2024 was €3.5 billion.
Throughout its history, Bolton has demonstrated a constant ability to adapt to market changes. Innovation is not only about products, but also production processes, packaging, and communication. While maintaining its solid Italian roots, the company looks to the future with an eye on innovation, without ever forgetting the importance of tradition and responsibility towards society and the environment.
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