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We are an independent community that brings together businesses, institutions and professionals

We connect the country’s economic system and businesses, creating opportunities for dialogue that promote shared growth and strengthen the image of Made in Italy around the world.

Il progetto è nato da un’idea di Roberto Santori, imprenditore e esperto di formazione e consulenza aziendale e ha l’obiettivo di mettere in luce le storie di successo delle aziende italiane, valorizzandone l’innovazione e la capacità di trasformare un’idea in un brand di successo, sia in Italia che all’estero.

The project stems from an idea by Roberto Santori, entrepreneur and expert in training and business consulting. The aim is to give visibility to the success stories of Italian companies, highlighting their innovation and ability to transform an idea into a recognisable brand, both in Italy and abroad.

Made in Italy is where businesses become stories and stories become the future

Being part of Made in Italy means joining a dynamic network of entrepreneurs and professionals who share a passion for excellence. Through the community, we offer companies the opportunity to tell their story, inspire others and show the world the potential of Made in Italy.

The team

A group of professionals who, with governance and leadership skills, guide and support the Made in Italy project.

Roberto Santori

Founder & CEO

Roberto Santori is the CEO of Challenge Network, a leading international corporate training company founded in 2000 with offices in Rome, Milan, Madrid, and Dubai. An expert in Leadership, Change Management, and Business Development, he has worked with Ministries and Institutions to spread the culture of training.
He was President of Unindustria’s Training Section until 2023 and is now on the Board of CICERO Digital Innovation Hub and the Advisory Board of Politecnico di Milano.
He founded the Made in Italy community dedicated to Italian entrepreneurial excellence and edited the book Stories of Success, which was chosen as an institutional gift to the Heads of State attending the G7 in 2024.

Patrizia La Daga

International Network Development

Roberto Santori is the CEO of Challenge Network, a leading international corporate training company founded in 2000 with offices in Rome, Milan, Madrid, and Dubai. An expert in Leadership, Change Management, and Business Development, he has worked with Ministries and Institutions to spread the culture of training.
He was President of Unindustria’s Training Section until 2023 and is now on the Board of CICERO Digital Innovation Hub and the Advisory Board of Politecnico di Milano.
He founded the Made in Italy community dedicated to Italian entrepreneurial excellence and edited the book Stories of Success, which was chosen as an institutional gift to the Heads of State attending the G7 in 2024.

Giuliana Mancini

Project Development

Giuliana Mancini is a professional with over 20 years of experience in designing and managing institutional events, conventions, and training courses.
She has worked with leading organizations such as Fiera Milano and Challenge Network, developing a solid experience in the design and management of institutional and convention events, trend analysis, innovative format design, and operational management of complex events, with a particular focus on the corporate, management training, and Made in Italy sectors.

Valeria Polcino

Network Development Manager

Graduated in Law and qualified as a lawyer, Valeria has solid experience in civil, corporate, and commercial law, both Italian and international. Parallel to her legal career, she has developed skills as an Executive Coach and Professional Counselor. At Challenge Network, she is responsible for developing relationships with speakers and securing testimonials, and for designing training events. She brings her experience to Made in Italy with the aim of developing a network that reflects the value and importance of Italianness.

Ilaria Santori

International Business Development

Ilaria Santori is a professional with solid international experience that she gained over a decade-long career in multinational contexts, especially in the luxury sector. Her decades of experience in the United States, where she served as a Business Unit Manager in the Consumer Goods sector, enabled her to build deep knowledge of the American market, establish institutional relationships, and develop a network of high-level contacts.
With a degree in Work and Organizations Psychology and a Master’s degree in Marketing and communication, she is currently in charge of International Business Development for the Made in Italy project.

Paola Zegretti

Responsabile Relazioni Istituzionali

Paola Zegretti has over 25 years of experience in institutional relations, business development, consulting, and corporate training.
She is currently Head of Institutional Relations at Challenge Network SpA and has held senior roles in private companies, public agencies, and foundations, including the Ministry of Foreign Affairs and Alitalia.
A law graduate, she has strong skills in strategic relationship management, problem-solving, and coordination of complex projects, gained in national and international contexts.

We have an international network of Made in Italy professionals

Internationally recognized professionals who, thanks to the experience gained abroad, promote the Made in Italy community abroad through networking activities.

Join the Made in Italy Community

Join the community to share experiences, expand your network and stay up to date on stories and events. Receive the Magazine with exclusive content and participate in meetings with the protagonists of Made in Italy.