When it comes to craftsmanship, elegance and the ability to reinvent the concept of travel, My Style Bags is one of those brands that naturally stand out. The Milan-based company has made personalisation its hallmark, summarising its philosophy in a simple yet powerful phrase: ‘We are the best logo.’ In an often uniform market, My Style Bags has chosen to focus on personal identity, transforming each bag into a unique object that can tell a story.
From textile roots to the birth of a travel icon
The story of My Style Bags began in Milan in 2007, when Lorenza Bellora and her brother Giuseppe, with thirty years of experience in the family textile business, decided to launch a project combining tradition and contemporary vision. The idea was as intuitive as it was revolutionary: to create canvas travel bags inspired by the style of the Italian Riviera and the sophistication of the 19th-century Grand Tour, which could be personalised with the owner’s initials. The result was a range of elegant accessories, with attention to the smallest details, designed to last and accompany the modern traveller with a timeless aesthetic, strictly Made in Italy.
The power of personalisation
Personalisation immediately became the beating heart of the brand. My Style Bags was among the first in Italy to transform this detail into a true style element, anticipating a trend that would conquer the global market in the years to come. What makes it even more distinctive is the artisanal approach: every product is carefully crafted, from the fine fabrics to the stitching, from the colour combinations to the iconic monogram that makes each piece authentically personal. In a world where many items are mass-produced, the possibility of embroidering initials – or even a name – makes each bag unique and deeply personal.
Expansion, success and the leap into homewear
Today, My Style Bags represents a virtuous example of Made in Italy, capable of growing while maintaining its identity intact. 2023 was a turning point for the brand: sales exceeded €7.5 million, up 24% from the previous year.
Under the leadership of CEO and partner Stefano Donadel Campbell, together with Lorenza and Giuseppe Bellora, the brand has invested in both strengthening its physical network and in e-commerce, which now accounts for around 20% of total turnover. Among the most important developments are the opening of a new store in Milan and a flagship store in Venice, as well as shop-in-shops and temporary stores in cities such as Geneva and Saint-Tropez.
But that’s not all: 2024 also marked the long-awaited and significant debut of the home line (towels, bathrobes, linen, home fragrances) with the first home collection offered in the Milan store. For My Style Bags, this is a return to the textile tradition that reflects the origins of the Bellora family and confirms the brand’s desire to evolve without losing its artisan soul.
Details that last over time and an evolving brand
My Style Bags continues to cultivate the same attention to detail that characterised its origins. The bags are designed to last, not just to please; they speak of a slow, careful, conscious style of travel. They are objects that transcend the fashion of the moment and restore the pleasure of owning something unique and personal.
The recent commercial success and expansion of the product range confirm the value of a strategy based on craftsmanship, identity and personalisation. My Style Bags is a perfect example of Made in Italy entrepreneurship: the ability to reinterpret family heritage, combine technical expertise and aesthetic sensitivity, and transform an intuition into an internationally recognised and appreciated brand.
The Bellora family, together with Donadel Campbell, has successfully transferred its textile expertise to the world of premium accessories and beyond, proving that evolution and growth are possible without sacrificing authenticity.
A journey that continues
The story of My Style Bags is a journey that continues to evolve, driven by a passion for quality, attention to detail and personalisation that is not just a service, but a true expression of identity. The new lines – bags, homeware and possible future collections – show how the brand aims to grow in depth and breadth.
Yet another confirmation that My Style Bags is not just about bags: it is a project that tells the story of a way of travelling and experiencing style that is profoundly Made in Italy.
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