Imagine waking up one morning to find your WhatsApp profile hacked. Panic grows as you realize that someone could access your chats, personal information, and even your bank accounts. Unfortunately, this is not science fiction: it happens everyday to millions of people worldwide. But what if there was insurance against these risks? The answer comes from Wallife, the Italian startup that is revolutionizing the concept of personal security in the digital age.
From biometric protection to pet cloning
Wallife is not just an insurance company but a real shield against the hidden dangers of technology. Founded in 2022 by Fabio Sbianchi, already known for revolutionizing the industry with Octo Telematics, this startup aims to protect people from the risks that scientific and technological progress brings.
It’s not just about online fraud. Wallife explores areas such as genetics, biohacking, cloning, hibernation, and artificial intelligence. Yes, you got it right: their policies protect digital identity and cover futuristic situations, such as cryopreservation of biological material (e.g., frozen eggs), or even cloning of pets in case of sudden loss.
Protection against new cyber risks
One of Wallife’s flagship products is the Wallife® Biometrics ID, an insurance designed for people who use facial recognition or fingerprinting to access digital services. This policy offers reimbursement of up to 50,000 euros in case of fraud or misuse of biometric data. It also includes an app that protects against over 40 cyber threats, dark web monitoring and assists in recovering hacked social accounts.
A Made in Italy idea with an eye to the world
Wallife is a 100% Italian company based in Rome, but it has an international team that operates in Milan, London, and Zurich. It has already raised 16 million euros in investment and is part of the prestigious Visa Innovation Program Europe. Another interesting aspect of the startup is the involvement of the younger generation. Sbianchi created the Young Advisory Board, a team of young people between 16 and 30 who are called upon to give their opinions on Wallife’s new products and services. Why? Because they are the ones who live immersed in the digital world and know better than anyone else about the risks and opportunities of this world.
The future is assured
Wallife is not just imagining the future but building it, anticipating problems before they become emergencies. As more personal data becomes digitized and interconnected, insurance that protects our identity and digital assets could become as essential as a car or home policy. After all, progress is terrific, but as Sbianchi says, “New technologies go hand in hand not only with new opportunities but also with unexplored and often underestimated risks.” Wallife is here to ensure a safer future.
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