Digital transformation and agriculture may seem like worlds apart, but in reality, this is not the case. Innovative tools such as sensors, drones, management platforms, and data analysis systems are becoming valuable allies for farmers. In fact, they make it possible to optimise resources, reduce waste, and improve productivity, while promoting more sustainable and environmentally friendly practices.
In this context, xFarm Technologies stands out as a Made in Italy startup that aims to digitise the agri-food sector, offering solutions that support farmers in managing their businesses more efficiently and sustainably.
Agritech digitising the future of agriculture
Founded in 2017 by Matteo Vanotti and other co-founders to meet the practical needs of local farmers, xFarm Technologies is an Italian start-up created with the aim of digitising the agricultural sector, offering easy-to-use technological tools and solutions for farms of all sizes. The main mission of xFarm Technologies is to simplify farm management, optimise resources and increase productivity, supporting farmers at every stage of the production process.
A comprehensive platform for agricultural management
It all started with Vanotti’s need for a technological solution to manage the family farm. The market did not offer adequate solutions: American software was ill-suited to the needs of small European farms, while Italian software was not very intuitive and very limited. This led to the creation of the xFarm Technologies digital platform, which uses various tools such as IoT sensors, management software, and data analysis systems for integrated farm management.
The core of the offering is the xFarm app, which allows users to monitor administrative, agronomic, logistical, and economic activities via smartphone, tablet, or computer. Thanks to the integration of IoT sensors, satellite data, agricultural machinery telemetry, and artificial intelligence algorithms, the app optimises the use of water resources, fertilisers, and treatments, reducing waste and environmental impact.
In addition, there is xFarm Analytics, a B2B dashboard for agri-food industries that want to analyse supply chain data and improve traceability, efficiency, and sustainability.
Benefits for farmers
Adopting xFarm Technologies solutions brings numerous advantages: from reduced management costs to time savings and increased production yields. Furthermore, digitisation improves the traceability and sustainability of production, thus responding to growing consumer demands and European regulations.
Innovation and sustainability: a winning combination
xFarm Technologies fully embraces the principles of environmental sustainability. Thanks to its technologies, farmers can adopt more environmentally friendly agricultural practices, such as precision irrigation, reduced use of pesticides, and minimisation of waste. In this way, innovation becomes a concrete tool for addressing the challenges of climate change and ensuring a better future for new generations.
The company aims to support its customers in implementing regenerative agriculture practices by offering increasingly advanced solutions and technologies, and using innovative tools such as geospatial AI.
Investments and growth
In recent years, xFarm Technologies has attracted significant investment, enabling it to grow and expand internationally. After an initial round of €3 million in 2019, the company consolidated its position in the sector. In 2022, a second round of €17 million was secured, one of the most significant in Europe for digital solutions dedicated to farmers. More recently, in October 2024, xFarm closed a new round of €36 million, which will be used to support expansion into new markets and the development of innovative technologies based on artificial intelligence and sustainable agricultural practices.
International success
Alongside its investments, xFarm Technologies has accelerated its international expansion thanks to targeted strategic decisions.
In 2024, the company acquired Greenfield Technologies, a Spanish company specialising in soil characterisation for regenerative agriculture, and SpaceSense, a French company expert in climate intelligence using artificial intelligence and satellite data. This move has strengthened its position as a European leader in agritech, significantly expanding its capabilities and specialist teams.
At the beginning of 2025, xFarm further consolidated its global presence through a merger with Brazilian company Checkplant, which has a strong presence in Brazil’s main agricultural regions. Thanks to these strategic operations, xFarm Technologies has established itself as a global player in agricultural innovation, capable of supporting farmers and supply chains in Europe and beyond with advanced and sustainable technologies.
The current impact
xFarm Technologies supports 600,000 farms, active in more than 50 supply chains and covering 9 million hectares in over 100 countries around the world. The company, led by Matteo Vanotti, boasts a team of over 250 people, primarily composed of agronomists and engineers, and has a proven track record of combining vertical expertise in the agricultural sector. Since its establishment, it has won numerous awards and recognitions, including the Startup of the Year 2024 award from Startup Italia Open Summit.
xFarm Technologies is not just a startup, but a tangible model of how digitisation can elevate agriculture toward more sustainable, efficient, and resilient horizons. Those who sow technology reap the future: with xFarm Technologies, the future of agriculture has already begun.
Learn about other companies that are bringing Italian innovation to the world.