Once the Indian summer is over, we will return to wearing warm clothes. Therefore, we will be pleased to know that it is possible not to suffer from the cold without animals having to suffer. This is the assumption behind the philosophy of Save The Duck, a Made in Italy brand of down jackets that is entirely eco-friendly and completely cruelty-free.
A down jacket without feathers
The brand is owned by the Forest clothing company, founded in 1914 thanks to the entrepreneurial spirit of Foresto Bargi. In 2012, Nicolas Bargi, Foresto’s grandson, born in 1970 and an Economics graduate, launched the Save The Duck brand with the declared commitment to creating products that respect animals, the environment and people. The result was a warm down jacket that does not even use feathers but, thanks to Plumtech technology, uses equally soft wadding with the advantages of one of the most advanced thermal padding. Testifying to this is a truly enviable record: on January 16, 2021, Save the Duck reached the summit of K2 in winter with Mingma G. Sherpa.
Total commitment to the planet
Sustainability is now part of the company’s DNA: every year, 1% of turnover is donated to organisations that care for the planet, and among the company’s values is the commitment to avoid using any material that may have caused suffering or harm to any animal. In 2019, Save The Duck was the first Italian fashion company to obtain the ‘Bcorp’ (Benefit Corporation) certification, issued by B Lab to organisations that achieve 50% economic and 50% social and environmental objectives.
Under Nicolas Bargi’s leadership, the company is experiencing worldwide growth that now sees it present in 29 countries; it focuses on single-brand stores in New York – where it has just opened its first flagship store – San Francisco and Tokyo, it sells online and has a turnover of tens of millions of euros.
The best numbers, however, are not related to turnover: in ten years, Save The Duck has saved more than ten million geese, and it is no coincidence that the company logo represents a ‘whistling duck’. happy to have saved its feathers!
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