Isn’t an evening on the sofa, wrapped up in a warm afghan and a cup of tea or coffee, one of the best things about the cold seasons? And Lanerossi, the historical Made in Italy brand, with its plaids and quality fabrics, has arrived in almost every Italian home in over 200 years of activity (1817).
An enlightened businessman
The history of Lanerossi began in 1817 when Francesco Rossi founded the Industrie Rossi wool mill in Schio (VI). Success, however, came with his son Alessandro, who modernised the machinery and diversified textile production. Driven by great social values, between 1872 and 1873, he had as many as 200 housing units and a kindergarten built for the wool mill workers. Two primary schools were built in the following years, and evening training courses were organised at the wool mill.
Quality, communication and focus on raw materials
Thanks again to Alessandro’s enlightened leadership, in 1873, Lanificio Rossi became a joint-stock company listed on the Milan Stock Exchange. The logo was a woollen thread, forming the R for Rossi in the iconic red colour. In 1958, Lanerossi won the official award for the best advertising campaign of the year, created by the illustrators Riccardo Manzi, Haëm (Hans Meury) and Sto (Sergio Tofano). Collaboration with renowned designers and investments in advertising marked the company’s marketing strategies. In 1960, the company reached a turnover of 23 billion lire, with ten thousand employees working in various plants.
Lanerossi Vicenza: sports patronage
Quality and care for raw materials, meticulous attention to detail, design and manufacture made Lanerossi one of the most important Italian companies and one of the first to patronize sport with the 1953 purchase of Vicenza Calcio, which has since become Lanerossi Vicenza.
Innovation and sustainability
In 1987, the company became part of the Marzotto Group, and today, Lanerossi (Marzotto Lab) continues its activities under the leadership of CEO Luca Vignaga, pursuing values such as innovation and scientific research. Particular attention is also paid to sustainability, which sees the company committed to promoting responsible attitudes to protect the environment.
Recently, the company opened its first flagship shop in Milan, in the central Brera district.
Learn more about outstanding Italian companies in the world of fashion and textiles!