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Fiuggi towards the new ‘Made in Italy’ spa tourism

The project to relaunch the Fiuggi Spa and Spring, a heritage with a history stretching back thousands of years, with an offer in tune with the times.

reading time4 minutes

A group of entrepreneurs with a vision came up with the idea of relaunching the Fiuggi Spa and Spring, a Made in Italy heritage with a history stretching back thousands of years, to propose an offer in keeping with the times. The water of Fiuggi, already known in Roman times as Fons Arilla, belongs to the category of cold oligomineral waters that flow out at a spring temperature of 12.4 °C. Fiuggi’s springs are located in a forest at the foot of the Ernici Mountains in northern Lazio in a truly picturesque setting.

An exceptional testimonial: Michelangelo

Michelangelo Buonarroti, who cured his kidney stones by drinking Fiuggi water for about two months, is among the first ‘testimonials’ of the qualities of this water and wrote in 1549 that one should not drink or cook with other water!

Michelangelo Buonarroti

“For about two months, I drank evening and morning the water from a fountain that is forty miles from Rome, which breaks the stone, and this has broken mine and made me urinate a great part of it. We must stockpile it in the house, not drink or cook with others, and keep another life I don’t want”.

Before him, Pope Boniface VIII, a frequent visitor to the spring, had thousands of litres of water transported to the Vatican, as attested by the pontiff’s account books of the time, which record no less than 187 payment orders for transporting water from Fiuggi to Rome. Even in modern times, hundreds of historical figures, from Giovanni Giolitti to Benedetto Croce to Alcide De Gasperi, have praised this oligomineral water as suitable for treatment with water.

Spa facilities

The two spa complexes, the Terme Anticolane and the Terme di Bonifacio VIII, were built in the 1920s in the Art Nouveau style. They are located within a lush park populated by pine, chestnut, and oak trees.

The oldest spring complex, the Bonifacio VIII complex, was renovated in the 1950s by architect Luigi Moretti. The Anticolana spring complex dates back to the 1920s, and its water is used by the Inhalation Centre for treatments such as endo-tympanic insufflations, nasal aerosols, and nasal irrigations.

The Salus per Acquam project

The Spa and the Speing are a Made in Italy heritage and a brand known throughout the beverage world. They will be relaunched worldwide, leveraging a mix of key concepts such as health and wellness on the one hand and tourism, attractions, and sports on the other. The project is called Salus per Acquam Spa and is the result of the vision and commitment of a dream team made up of entrepreneur Francesco Borgomeo, (Gruppo Industriale Saxa Grey), Maurizio Stirpe (VP Confindustria), Nicola Benedetto and Gianfranco Battisti, entrepreneurs determined to make unbeatable on all tracks ‘a Ferrari that until now has been going with the handbrake pulled’, after almost a year of public competition for privatisation.

The idea is to relaunch the entire complex, targeting the new spa tourism, enhancing natural resources, and proposing an offer that is in step with the times. Fiuggi will be a new city of well-being, keeping sustainability in mind: the goal is to become carbon-free by 2030.

Congratulations to those who invest in relaunching a Made in Italy heritage worldwide by making the most of it!

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