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Giro d'Italia - Made in Italy

The Giro d’Italia ends, but the journey through Italian talent continues

During this journey, alongside the Giro d’Italia, we have seen Made in Italy talent express itself in a thousand forms, creating successful businesses.

reading time4 minutes

The Giro d’Italia, number 105, came to an end. After 3446 km and 21 stages, it was Jai Hindley, Australian, 26 years old and a passion for cycling passed on by his father, who was also his coach, who won the title. Jai also lived in Italy, in Abruzzo to be precise, and in his adopted region, many fans flocked to cheer him on. He doesn’t speak Italian, but he appreciates and loves Italy’s cuisine, especially spaghetti alla chitarra… how can you blame him?

Italy that innovates and grows

Jai would probably also appreciate our journey among the excellence of our country. Stage after stage, we discovered an Italy capable of innovation, growth and betting on its own ideas with creativity and courage.

From food to handicrafts, from toys to clothing, from manufacturing to technology, we have seen Italian talent express itself in a thousand forms and small family businesses turn into successful enterprises. What do all these stories have in common? Talent for sure, but more so perseverance, dedication, courage, and the ability not to give up in the face of obstacles and difficulties. These are the same traits we have seen in the athletes who have pedalled along the roads of our country.

Thanks to those who rode with us

Thanks, therefore, to Gian Pietro Beghelli, who invented Salvalavita from a small village in the hills of Bologna. Thanks to the Rallo family of DonnaFugata, who harvests the world’s award-winning Etna wines at night. To the Callipo family from Pizzo, who have been processing tuna for generations. Thanks to the Cooperative that revived the Birrificio Messina. Thanks to the Vena family from Pisticci, who continues to keep the extraordinary recipe of Amaro Lucano, the Made in Italy bitters that is among the most appreciated in the world, a secret. Thanks to the Marinelli brothers, who have been casting bells in Isernia for 1000 years and are esteemed by the popes. Thanks to the Mayor of Procida Capital of Italian Culture 2022. Thanks to the MUTTI family, who for 120 years have been processing in Parma 100% Italian tomatoes loved worldwide. Thanks to Mario Clementoni, who invented the Sapientino from the province of Macerata. Thanks to the intuition of Achille Maramotti, founder of MAX Mara, an international centre of Italian fashion. Thanks to Francesco Antonio Balocco, who founded and rebuilt the biscuit factory in Fossano that now exports to 60 countries. Thanks to Adriano Olivetti, who created a unique business model from Ivrea. Thanks to the ingenious Alviero Martini, who created Prima Classe, a new travelling style. Thanks to Matteo Lunelli, who is making Cedrata TASSONI from Salò greater and greater. Thanks to the Consorzio Melinda from Val di Non, which produces the only Italian PDO apple. Thanks to Riccardo Donadon, who on the outskirts of Venice has created H-Farm, the first and largest innovation hub in Europe. And to the Danieli & Co Group from the province of Udine, a world leader in constructing turnkey steel plants. And thanks to Sandro Veronesi, who in the province of Verona created the Calzedonia empire and the Zeno Foundation that helps disadvantaged children.

Thanks to all those who have ‘pedalled’ with us in the past weeks, and congratulations to all the entrepreneurs who, with heart and courage, make Italy great in the world.

The journey continues

Our journey does not end with the end of this important event. Keep on following us to learn about new success stories that will inspire your business and your day-to-day work.

Italian entrepreneurship is a treasure that must be known and valued. We want to create around the stories we tell a community capable of recognising and reinventing itself. We share stories to offer inspiration because from talent comes talent.